The world's most important trade fair for consumer electronics and technology - CES for short - will take place in Las Vegas at the beginning of January. A fitting occasion to take a look at the US market and its international relevance for IAV with Carsten Rinka, Chief Sales Officer at IAV. 
 

What role do the US business and the CES play for IAV?

"The US business is of central importance for IAV. The USA is not only one of the largest automotive markets in the world, but also an innovation leader in many areas of vehicle technology. Our presence and the employees of our US subsidiary based in Detroit enable us to work closely with leading OEMs and technology companies in the USA and to be at the forefront of technological developments.

CES is the largest Consumer Electronics Show in the world and is also becoming increasingly important in the mobility industry. CES therefore plays an important role for IAV and sends out an important signal right at the start of the year. By participating in CES, we are presenting our customers and the market with the latest technologies and innovations in the areas of software-defined vehicles (SDV), powertrain, autonomous driving, cybersecurity and all topics relating to AI and big data in vehicles and digital engineering."

What is IAV's motto at this year's CES?

"The topic of big data and AI is becoming increasingly important and will be the decisive factor in successfully bringing future mobility solutions to market. IAV stands for ‘Automotive Intelligence’ and with this motto we are showing at a glance how we see the future - AI and data-driven."

What else can customers expect at the trade fair?

IAV is a tech solution provider, and we develop everything that moves. We also work together with strong and international technology partners. At our trade fair stand, we will therefore also have joint partner presentations with AWS, Microsoft and T-Systems, who are working on exciting mobility solutions.

How international is IAV?

At IAV, we work around the globe and have our own national companies in the USA, Brazil, Mexico, India, Japan, China, Poland, Morocco, France, Korea and Sweden and, of course, our large central development centres in Germany.

Internationalization is a key component of our strategy. We have made considerable progress in recent years by establishing new national companies, e.g. in India and Morocco. These locations strengthen our global presence and enable us to bring our services even closer to our customers. In addition, we are continuously expanding our partner network in order to be able to respond flexibly and efficiently to our customers' needs.

What does this mean for customers?

For our customers, this means that they don't have to worry about where which service is provided. We work in the background to ensure that all processes run smoothly. Our customers can rest assured that they will always receive the best possible support, regardless of whether the service is provided in the USA, Europe or another location. We utilize our national subsidiaries and our strong partner network to ensure this.